Text Back

Inside New Era’s Wildly Complex (and Effective) SMS Program

Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.
She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).

BFCM: If They Bought Once, Text Them Again During

Kara shares her unspoken rule of Black Friday: never ghost a purchaser. She explains why brands that keep the conversation going after the first purchase see higher repeat rates, stronger loyalty, and fewer regrets from early buyers.

Mack Weldon: Taking Back VIP

Emily from Mack Weldon joins Text Back to talk about reclaiming what “VIP” actually means. From real early access to loyalty language that drives repeat purchases, she shares how Mack Weldon keeps customers coming back long after BFCM ends.

The 8-Minute BFCM Tune-Up

Eight minutes. That’s all you need to make your SMS program ready for the busiest weekend of the year. Postscript CSM Mark Palmieri shares quick, high-impact updates, from link-click automations to post-purchase flows that keep your subscribers engaged well beyond Cyber Monday. A short watch packed with great advice.

The Society of Strong Texts: How Death Wish Coffee Uses SMS to Win BFCM

We hope you die...of excitement over this episode with Kelly Spencer, our good friend and former SMS Marketer of the Year. We cover SMS as a personality, VIP early access, targeted sends, and why exclusivity beats discounts during BFCM. Plus we end with a spicy copy blind test.

Treat SMS Like A Real Conversation

In this episode of Text Back, Postscript’s Simone Marasso breaks down how to use conversational SMS to collect zero-party data, segment smarter, and actually connect with your audience. From fun quizzes to interactive campaigns, she shows how to turn replies into real insights that fuel growth (and higher conversions).

The SMS Flow That Turns Objections Into Sales

Kate returns to help us build a high-intent "convert subscriber" flow that tackles common objections like price, shipping, or confusion about the product...before they tank a conversion.

Why Your Popup Needs A Quiz

Your Popup Called. It Wants a Personality.
Paul Shefelton (aka Flow Daddy) is here to help.
In this episode of Text Back, Paul breaks down how brands like Jones Road Beauty are using micro-quizzes to personalize welcome flows, increase pop-up conversion rates, and gather zero-party data that actually does something. He also shares two underused automation tweaks that can seriously boost your bottom line.
Tactics, real use cases, and a Ren Reed singing threat. This episode has it all. 

Build a Perfect Welcome Series

Kace joins us to break down the anatomy of a high-performing SMS welcome series, sandwich-style (yes, really.) From the first slice of incentive “bread” to the double-stack of reviews and bestsellers, we talk through how to serve a simpler, smarter experience that reduces decision fatigue and gets new subscribers to buy faster. Bonus: Why SMS welcome flows should not just be copy-pasted from your email program.

Create and Test an SMS Brand Persona

Travis talks us through the benefits and strategy behind creating a "Brand Persona" for your SMS channel and your marketing in general; a character that represents and embodies your brand to make customer interactions feel more personal and human. It costs nothing, is simple to set up, and can massively benefit the performance of your campaigns, automations, and more!