Text Back
Text Back is a short weekly marketing show from Postscript that helps ecommerce brands make more money with SMS. Each week, Postscript experts break down a simple strategy that you can put into practice right away. Level up your SMS program and unlock more revenue with the channel that outperforms every other. New episodes drop weekly!
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Episodes
55 minutes ago
55 minutes ago
Postscript strategist Tyler Fernandez shares how interactive SMS campaigns like trivia, quizzes, and even word searches can supercharge subscriber engagement and drive real revenue. Learn how the right kind of gamification can move your list from unengaged to ultra-responsive.
Tuesday Jun 24, 2025
Tuesday Jun 24, 2025
Postscript strategist Ebun returns to talk about how SMS and customer reviews are a powerful combination. Whether you feature positive reviews in campaigns to push hesitant buyers over the finish line or use post-purchase automations to field net-new reviews via text, every brand should be incorporating reviews into their SMS strategy.
Tuesday Jun 17, 2025
Tuesday Jun 17, 2025
Planning your SMS calendar can feel like throwing darts. In this episode, Postscript strategist Ebun Aribido breaks down the five types of campaigns every ecommerce brand should rotate through, and how a single text about spoons sparked one of the highest reply rates she’s ever seen.
Monday Jun 09, 2025
Monday Jun 09, 2025
Most ecommerce popups leave money on the table. In this episode, Postscript’s Principal List Growth Strategist, Bryan Dickey, breaks down the exact tactics top Shopify brands use to turn their popups into high-converting, revenue-driving machines.
We cover:
The difference between Onsite Opt-In and traditional Double Opt-In
Why email-first popups might be killing your SMS performance
The #1 metric brands should focus on when measuring popup success
How to use intro screens and custom properties to personalize SMS flows
Real-world opt-in benchmarks (hint: 80% vs. 25% 👀)
Whether you’re trying to increase verified SMS subscribers, test new popup designs, or just make the most of your onsite traffic, this is your playbook.
Thursday Jun 05, 2025
Thursday Jun 05, 2025
Want to launch a Loyalty Program without adding another platform to your stack? In this episode, we show you how to build a Loyalty Program using just SMS - no apps, no logins, no headaches for your customers.
Join Kara Morin, Senior Customer Success Manager at Postscript, as she shares strategies that top ecommerce brands use to reward repeat customers and drive retention without a traditional loyalty platform. From automated order-based rewards to segmented VIP campaigns, Kara walks through how to leverage your SMS list to create powerful, personalized loyalty experiences.
Whether you’re a fast-growing DTC brand or just looking to boost LTV, this short episode is packed with simple ideas you can try right now.
In this episode:
Why SMS is the best low-lift loyalty tool you’re not using
How to segment VIPs based on spend and order history
What kinds of automations convert repeat buyers instantly
Real examples from top-performing brands
Retention is the new acquisition. Turn your SMS channel into a loyalty engine.