{"store":{"baseInfo":{"podcastTitle":"Text Back","slug":"postscript","podcastDescription":"Text Back is a short weekly marketing show from Postscript that helps ecommerce brands make more money with SMS. Each week, Postscript experts break down a simple strategy that you can put into practice right away.\n\n Level up your SMS program and unlock more revenue with the channel that outperforms every other. New episodes drop weekly!","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/20681598/TBLogo.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/20681598/TBLogo_1200x628.jpg?s=0821474deff5e82bec435bcbaed5d1c2&e=png","podcastUrl":"https://postscript.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/postscript/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-p7aqi-13b937e?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":17,"gmtAdjustment":"GMT-04:00","useDaylightTime":1,"value":-4,"text":"(GMT-04:00) Atlantic Time (Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Halifax"},"podcastDownloads":null,"totalEpisodes":17,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Postscript","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-p7aqi-13b937e-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/text-back/id1818857916","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-p7aqi-13b937e?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/0znPlLjr8pDNBS8HaKClnB","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/5a9bdb4b-b8e8-4845-a317-6ded9b47b65d","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Geometric Humanist"},{"id":"SecondaryFont","val":"Geometric Humanist"},{"id":"PlayerColor","val":"#428200"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.

She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).

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Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.

She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).