The Easy Segment Trick You're Missing

Stephanie Charon, Postscript's unofficial Chief Entertainment Officer, walks you through how to message your buyers vs prospects, plus how to get granular for even better results. We cover:

- Why segmentation isn’t optional if you want better ROI

- The easy buyer vs. prospect split that moves the needle

- How to tailor messaging for one-time buyers vs loyal customers

Hit subscribe, ring the bell, and get ready to up your SMS game.